“Ultimately we are a financial service company specifically focused on the produce industry,” Founder and CEO Pablo Borquez Schwarzbeck tells me. “I think it’s a very honest industry. I’ve always felt very endeared to it, and finding new ways to do business is really what this is all about.”

LOS ANGELES, CA – One of the risks in the fresh produce industry is what happens when the fruits and veggies are in transit. Reportedly, a grower typically has to wait 30 to 45 days after sending it off to see payment, unless the shipper trusts the product and pays a portion while it is in a figurative limbo. Produce Pay is a new company and concept that seeks to alleviate that transition for both sides.